How Salesforce became a billion dollar SaaS company using inbound marketing

Salesforce is a Fortune 500 company with close to $10 billion in revenue. Like many other behemoths in tech, Salesforce started in an apartment in San Francisco almost two decades ago. 

In 2010, Kieran Flanagan (now VP of Marketing at Hubspot) joined Salesforce as their Inbound Marketing Manager. He created and implemented Salesforce's first ever inbound marketing strategy in EMEA. 70% of the traffic they usually received in a year was met within three weeks. That was NO accident. How did he do it?